Automated Weather Triggers Drive Sales Lift for Important CPG Categories
For certain categories like hot cocoa, the first cold snap of the season is an opportunity to capture sales. The key is winning mindshare just as the weather turns cold.
Easier said than done. Because cold weather doesn’t happen predictably or uniformally, it’s difficult to execute a responsive campaign store-by-store across a large chain. And perceptions of cold vary – what feels cold in Miami isn't what feels cold in Milwaukee.
The DS-IQ Answer
A major cocoa brand wanted to launch messages in one of the nation's largest chains, just when the weather reminded shoppers to think about cozy, warm drinks. DS-IQ’s Connected Store synchronized contextual targeting, shopper pattern analyses, and dynamic weather triggers to launch precise store-by-store digital messages.
Cold Weather = Strong Sales
DS-IQ's Connected Store identified exactly when to activate messages in alignment with local store weather patterns. Media and impressions were activated when they would have the most sales impact. They weren't wasted on locations with warm weather conditions.